Creating a business experience

The one thing I hear all the time here in Los Angeles is the various experiences people have had at restaurants, hotels and amusement parks. My friend Chris Bogan (chrisbogan.com) made a comment the other day about our clients having an experience with our businesses. Typically we all talk about customer service when it comes to business and perhaps creating an experience can be more powerful than plain ordinary customer service.


What if we began hearing our clients/customers talk about the experience they had doing business with us, perhaps this could be your golden key as a start up business to attract the attention. So how can you create an experience for your client? What does it mean to experience a business?


If a client was to experience your business they will walk away with the feeling of importance, they felt taken care of, they were not just a number. Imagine if you would walking into a day spa, the music is playing, candles lit, lighting just right and then a pleasant smile from your massage therapists. That is an experience. Now imagine walking into the same day spa with bright lights, the smell of moldy towels, hard rock music playing and the therapist says “have a seat I’ll get to you when I can”. These are both experiences, so which one would you prefer?

Now how can you create an experience for your clients? If your business is on-line the website should be attractive, professional and easy to navigate. Don’t make it all about getting their information or treating them like they have a dollar sign on their forehead. I suggest you apply E.I.I. to what you do; Educate, Inform and Invite. Give them a reason to keep doing business with you, what sets you apart.

If your business is a brick and mortar then be sure when they walk into your front door they are greeted pleasantly and sincerely. Create a pleasant experience with music, lighting, aromas and a clean shop that is well organized.

To close the experience be sure to thank your client by sending a personal note. I suggest a handwritten one you mail out, it sure is nice to get something other than a bill in the mail and the handwritten note today is a rarity, so time for you to shine and be remembered. One thing I know here in Los Angeles the fast pace often leads to lack of follow through, no experience and no connection with people. Be different, stand out from the crowd and create an experience they soon will not forget.

Hollywood and Christianity

All I can say is wow! To the headlines today in the entertainment sector, not to my surprise Lindsay Lohan is trying to represent herself as a Christ-like person or image of Christ on the cross. What is Hollywood coming to where they find it okay to mock or blaspheme God?

Why is society today willing to accept this as the norm and not speak out? Are we becoming so desensitized by what we see that when something totally tasteless as her portrayal we say nothing and many run out to see or buy the item of controversy?

We sat here the other day talking about how Christianity seems to be the easy target to mock. We don’t see people mocking other religions or faiths, when was the last time someone mocked a Mormon or a Muslim? Why is this, is it because most Christians keep quiet just as Jesus did as he was mocked by the Pharisee’s?

Why is it when in a conversation a Christian mentions the name of Jesus they are laughed at and shut down? If they use the word God it is acceptable because everyone worships some kind of god. And yet a “movie star” can seductively portray Jesus in a crucifixion pose just before the Holy celebrations related to Easter (the resurrection of Christ) and it is a hot topic of conversation, something is wrong here. I guess Lindsey could deny the representation, as she does most of her antics, however the crown of thorns on her head, sorry Lindsey you knew exactly what you were trying to portray.

As Christians we need to stand up and say enough, God tells us in the Bible if we are luke warm he will vomit you out of his mouth, time to get off the fence and speak up for things that are not glorifying to God instead of tolerating them and accepting them as the norm. You know one day Christ will return for His people and He will ask each of us either Why not or say Well done, what will you hear on judgment day.

God’s unconditional love

I was watching the news for the Los Angeles area the other day and was really struck by the stories and their negative spin. I know there are positive things happening in Los Angeles however all we see are the horrible things people are doing to each other from killing family members to destroying marriages. I had to shut off the news and turn on some positive worships music.


As I sat and thought about the difference in the lives of those individuals and the lives of those that are placing God in the drivers seat, one thing popped into my mind, God’s love is unconditional while man’s love generally has strings attached and if you cut or unravel a string all hell breaks loose.

The word unconditional means the love is there no matter what you do, what you say or what you think. God offers Agape love to His children. In Exodus 34:6 God says; "I am the LORD, I am the LORD, the merciful and gracious God. I am slow to anger and rich in unfailing love and faithfulness.”

What if God’s Agape love was embraced and shared by the world? What if we started caring about others more than ourselves? Would it change the violence, anger, hate and destruction this world has put into play by denying the existence and power of God in this country, in this state, in this city? Would the children have a better chance today?

Our country was founded on the foundation of God, life was simpler and hate was less abundant. You know they say if we forget our history we are bound to repeat it, we are repeating life like those in Sodom and Gomorrah. If you look at the book of Genesis Chapter 14 you can see the direction society went. We see so much of the same activity today in our modern day society. If we were to put God back into the center of everything perhaps the news and life around us would not be so negative.

Many people deny that God exists, many think they are a good person so they can go to heaven and yet others believe there are many paths to heaven we all just call them something different. If this is true why does God say in John 14:6 Jesus said to him, "I am the way, the truth, and the life. No one comes to the Father except through Me.”

So bottom line I guess is making the choice what we believe and if we believe the Bible to be truth then perhaps we need to look into our hearts and ask the question: Do I show unconditional, Agape love to those around me? Do I reflect Jesus in my life, my words and my attitude? Pray today for the Lord to work in your heart, we all know it starts in our own hearts then radiates out to others.